{"id":11520,"date":"2025-12-01T11:35:43","date_gmt":"2025-12-01T09:35:43","guid":{"rendered":"https:\/\/smartprocurementworld.com\/indaba\/?post_type=event_report&#038;p=11520"},"modified":"2025-12-03T16:42:29","modified_gmt":"2025-12-03T14:42:29","slug":"direct-marketing","status":"publish","type":"event_report","link":"https:\/\/smartprocurementworld.com\/indaba\/event-report\/post-event-report-2025\/marketing-press-coverage\/direct-marketing\/","title":{"rendered":"Direct Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11520\" class=\"elementor elementor-11520\" data-elementor-post-type=\"event_report\">  \t\t\t\t<div class=\"elementor-element elementor-element-37246a9 e-flex e-con-boxed e-con e-parent\" data-id=\"37246a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t\t<div class=\"e-con-inner\">  \t\t<div class=\"elementor-element elementor-element-ab54c5a e-con-full e-flex e-con e-child\" data-id=\"ab54c5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-85743e3 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"85743e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">  \t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smartprocurementworld.com\/indaba\/event-report\/post-event-report-2025\/marketing-press-coverage\/digital-marketing\/\">  \t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">  \t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Digital Marketing<\/span>  \t\t\t\t\t<\/span>  \t\t\t\t\t<\/a>  \t\t\t\t<\/div>  \t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-3699ba3 e-con-full e-flex e-con e-child\" data-id=\"3699ba3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-29961d3 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"29961d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">  \t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smartprocurementworld.com\/indaba\/event-report\/post-event-report-2025\/marketing-press-coverage\/direct-marketing\/\">  \t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">  \t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Direct Marketing<\/span>  \t\t\t\t\t<\/span>  \t\t\t\t\t<\/a>  \t\t\t\t<\/div>  \t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-a6db1f7 e-con-full e-flex e-con e-child\" data-id=\"a6db1f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-0ea7e30 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"0ea7e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">  \t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smartprocurementworld.com\/indaba\/event-report\/post-event-report-2025\/marketing-press-coverage\/advertising\/\">  \t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">  \t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Advertising<\/span>  \t\t\t\t\t<\/span>  \t\t\t\t\t<\/a>  \t\t\t\t<\/div>  \t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-96bf967 e-con-full e-flex e-con e-child\" data-id=\"96bf967\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-d5f3869 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"d5f3869\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">  \t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smartprocurementworld.com\/indaba\/event-report\/post-event-report-2025\/marketing-press-coverage\/event-engagement-experience\/\">  \t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">  \t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Event Engagement<\/span>  \t\t\t\t\t<\/span>  \t\t\t\t\t<\/a>  \t\t\t\t<\/div>  \t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-181efb8 e-flex e-con-boxed e-con e-parent\" data-id=\"181efb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t\t<div class=\"e-con-inner\">  \t\t<div class=\"elementor-element elementor-element-9097d10 e-con-full e-flex e-con e-child\" data-id=\"9097d10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-7db7cfe elementor-widget elementor-widget-heading\" data-id=\"7db7cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prospectus<\/h2>\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<div class=\"elementor-element elementor-element-e347921 elementor-widget elementor-widget-text-editor\" data-id=\"e347921\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A total of 125 Prospectuses were downloaded from our website leading up to the event and 5615 prospectuses were sent via email by the Smart Procurement World team.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-9470961 e-con-full e-flex e-con e-child\" data-id=\"9470961\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t<div class=\"elementor-element elementor-element-4fc2fe7 e-con-full e-flex e-con e-child\" data-id=\"4fc2fe7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-9a5a748 elementor-widget elementor-widget-image\" data-id=\"9a5a748\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-1024x791.png\" class=\"attachment-large size-large wp-image-11556\" alt=\"\" srcset=\"https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-1024x791.png 1024w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-300x232.png 300w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-768x594.png 768w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-600x464.png 600w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up.png 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-1e86f0b e-flex e-con-boxed e-con e-parent\" data-id=\"1e86f0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t\t<div class=\"e-con-inner\">  \t\t<div class=\"elementor-element elementor-element-e7ea594 e-con-full e-flex e-con e-child\" data-id=\"e7ea594\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-3e8b398 elementor-widget elementor-widget-heading\" data-id=\"3e8b398\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Delegate Information Pack<\/h2>\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<div class=\"elementor-element elementor-element-56cba91 elementor-widget elementor-widget-text-editor\" data-id=\"56cba91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t<p>The Delegate Information Pack was shared with attendees via email by the Smart Procurement World team.<\/p>\t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<div class=\"elementor-element elementor-element-ca29f14 elementor-widget elementor-widget-text-editor\" data-id=\"ca29f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t<p>This pack included general information about<br \/>the event that every attendee would need to<br \/>know before attending the event.<\/p>\t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-c2e69eb e-con-full e-flex e-con e-child\" data-id=\"c2e69eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t<div class=\"elementor-element elementor-element-6ccecec e-con-full e-flex e-con e-child\" data-id=\"6ccecec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-79922da elementor-widget elementor-widget-image\" data-id=\"79922da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/delegate-pack-1024x695.png\" class=\"attachment-large size-large wp-image-11554\" alt=\"\" srcset=\"https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/delegate-pack-1024x695.png 1024w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/delegate-pack-300x204.png 300w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/delegate-pack-768x521.png 768w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/delegate-pack-600x407.png 600w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/delegate-pack.png 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-8030f5d e-flex e-con-boxed e-con e-parent\" data-id=\"8030f5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t\t<div class=\"e-con-inner\">  \t\t<div class=\"elementor-element elementor-element-124faf0 e-con-full e-flex e-con e-child\" data-id=\"124faf0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-2e0ca37 elementor-widget elementor-widget-heading\" data-id=\"2e0ca37\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Delegate Brochure<\/h2>\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<div class=\"elementor-element elementor-element-da2727c elementor-widget elementor-widget-text-editor\" data-id=\"da2727c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t<p>The event brochure was downloaded 70 times from the Smart Procurement World Indaba website, demonstrating significant interest in the summit&#8217;s agenda, speakers, and networking opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-ae0efab e-con-full e-flex e-con e-child\" data-id=\"ae0efab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t<div class=\"elementor-element elementor-element-5f05585 e-con-full e-flex e-con e-child\" data-id=\"5f05585\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-d2ce964 elementor-widget elementor-widget-image\" data-id=\"d2ce964\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-1024x791.png\" class=\"attachment-large size-large wp-image-11556\" alt=\"\" srcset=\"https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-1024x791.png 1024w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-300x232.png 300w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-768x594.png 768w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up-600x464.png 600w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/brochure-mock-up.png 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-abfb042 e-flex e-con-boxed e-con e-parent\" data-id=\"abfb042\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t\t<div class=\"e-con-inner\">  \t\t<div class=\"elementor-element elementor-element-356575f e-con-full e-flex e-con e-child\" data-id=\"356575f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-9130421 elementor-widget elementor-widget-heading\" data-id=\"9130421\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Campaign<\/h2>\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<div class=\"elementor-element elementor-element-01fc734 elementor-widget elementor-widget-text-editor\" data-id=\"01fc734\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t<p>Over 45 email communications were sent to more than 20,000 procurement and supply chain professionals on a bi-weekly basis in the lead-up to the event, with additional emails distributed by our event partners.<\/p>\t\t\t\t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t\t\t\t<\/div>  \t\t\t\t<\/div>  \t\t<div class=\"elementor-element elementor-element-81d1ad0 e-flex e-con-boxed e-con e-parent\" data-id=\"81d1ad0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t\t<div class=\"e-con-inner\">  \t\t<div class=\"elementor-element elementor-element-b55a083 e-con-full e-flex e-con e-child\" data-id=\"b55a083\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">  \t\t\t\t<div class=\"elementor-element elementor-element-71e2114 elementor-widget elementor-widget-image\" data-id=\"71e2114\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">  \t\t\t\t<div class=\"elementor-widget-container\">  \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/email-mock-up-1024x478.png\" class=\"attachment-large size-large wp-image-11557\" alt=\"\" srcset=\"https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/email-mock-up-1024x478.png 1024w, https:\/\/smartprocurementworld.com\/indaba\/wp-content\/uploads\/2025\/12\/email-mock-up-300x140.png 300w, 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