Jan Potgieter

Managing Director, Imperium

The Negotiation Expert Behind Imperium


 “If you’re negotiating, you’re leaving money on the table—unless you know exactly what you’re doing.”


Imperium Negotiations LLC was founded by Jan Potgieter, a globally recognized negotiation strategist and consultant who has spent over 23 years helping executives, leadership teams, and business owners close high-value deals, optimize procurement, and dominate high-stakes negotiations.


Jan developed the Imperium Negotiation Methodology, a battle-tested, results-driven approach that helps leaders increase profitability, accelerate deal timelines, and secure long-term strategic wins.


Jan isn’t a theorist—he’s a practitioner with real-world results, having personally advised or negotiated over $4 billion in commercial deals. His expertise spans across private and public sectors, having worked with some of the biggest global brands, including Adidas, Vodafone, Pfizer, IBM, and more.


The Global Go-To for High-Stakes Negotiations
Jan has led negotiation training and consulting in over 65 countries, equipping leaders with the strategies to win high-value deals in competitive markets. He specializes in:

  • High-stakes business negotiations (M&A, procurement, strategic partnerships)
  • Cross-border & multi-party negotiations
  • Sales & procurement strategy alignment

Jan holds an MBA specializing in Negotiation Skills, completed under Professor Manie Spoelstra, a leading negotiation academic. His career began in financial services, before transitioning to enterprise software and IT negotiations, where he mastered high-stakes, multi-million-dollar dealmaking.


He is also the author of Negotiation: Your Hottest Currency and a globally recognized speaker and trainer, delivering workshops and keynotes in Poland, Germany, Ireland, South Korea, and beyond.

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