Marketing & Press Coverage

Advertising

Press Releases

A total of 8 pre-event and post-event press releases were published for the event. Reaching an audience of over 600,000.

Press releases shared by our media partners

Executive Leadership Magazine
GAN-newsletter-GAN
SA-PROFILE
SABI

Topic 1

Absa Reaffirms Its Commitment to Growing Small Businesses with Its 14th Annual ESD Expo

Topic 2

Public Finance, Procurement Fraud, SMME Development, Sustainability and Whistleblowers Among Topics on Indaba Agenda

Topic 3

Procurement Fraud, Tariffs And Ethical Sourcing In The Spotlight At 2025 Indaba

Topic 4

Deputy Minister Of Forestry, Fisheries and Environmental Affairs to Address Stakeholders At Africa’s Top Sustainability Summit

Topic 5

Amid Public Finance Crisis, Procurement Professionals Invited To Learn From Treasury Leaders

Topic 6

Thousands Attend Annual Indaba to Level Up Their Procurement Strategies Amid South African Challenges and Shifting Global Landscape

Topic 7

Business Leaders, Policymakers, NGOs, Sustainability Specialists Chart the Path to Africa’s Green Transition at Annual Summit

Topic 8

Record-breaking ABSA ESD Expo boosts SMMEs – generating R24-million in business opportunities

In addition to the sharing of our press releases by our media partners, they were also published in the following publications:

Radio Campaigns

Smart Procurement World CEO, Debbie Tagg, was interviewed on two radio stations, 91.9 FM and Mix FM, both prior to and during the Indaba, reaching a combined audience of over 600 000 listeners.

Ahead of the Absa ESD Visitor Open Day, 65 live-read adverts aired across various shows on Mix FM. The campaign was further supported by social media posts and banner placements on Mix FM’s digital platforms.

Interview 5

Lexis Nexis

Billboards

The 14th Annual Absa ESD Expo was prominently featured on billboards across Johannesburg and Pretoria, reaching an estimated audience of
2 million+.

The digital billboard ran from 4 Aug – 17 Sep 2025. In the following areas:

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