With over 27 years of strategic marketing and sales experience, Brad Watridge is driven by one central question:
“What does success truly mean?” Recognising that success looks different for every business, Brad has dedicated his career to helping organisations—especially SMMEs—define, pursue, and sustain their own version of it. Brad is the Senior Partner of a group of companies under the Hot Mustard banner, where he works closely with SMMEs
across Southern Africa to build brands, refine strategy, and unlock new growth paths. Whether launching market campaigns, refining digital presence, or mentoring
entrepreneurs, Brad brings a deeply practical and people-first approach to business success.
As a published co-author and passionate advocate for sustainable transformation, Brad is committed to sharing insights that empower individuals and teams. He strongly
opposes superficial displays of success, instead championing authenticity, resilience, and purpose in business. As his grandfather once said, “The only job that starts at the top is a grave digger.”
Though an introvert by nature, Brad thrives in spaces that require connection and community-building. He’s especially
focused on fostering the growth of SMMEs through storytelling, creative strategy, and innovation—with a firm belief that small businesses, when supported meaningfully,
can shift entire industries and economies.
Brad continues to lead conversations that matter, bridging the gap between big ideas and everyday realities for
entrepreneurs who dare to dream—and build—differently.