In 2014, Emuel co-founded Propell Financial Technologies, which was later rebranded as Addendum. Emuel has since grown the business to become a multiple, global award-winning business.
After spending 9 years in new business development for Morgan Stanley in London and New York, Emuel decided to move back to South Africa and pursue a life-long dream of building a new business, but more importantly, making a meaningful impact and offering something unique.
Emuel is a qualified chartered accountant, member of SAICA, a CFA charter holder and has a passion for helping businesses.
“I am proud to see how passionate the Addendum team is about this business. They are making a real difference to hundreds of businesses every day. Happy clients, global awards and dozens of client testimonials bear testimony to their passion.”