Adam Gottlich is an award-winning behavioural scientist and founder of Nudge Labs, where he helps organisations understand, predict and influence human behaviour to solve complex business problems.
Over the past decade, he has led hundreds of behavioural science projects and experiments across multiple markets, generating significant commercial impact through behavioural design and experimentation.
He was previously the Executive Head of Behavioural Science at Standard Bank where he built and led one of Africa’s largest behavioural science teams. He is a two-time Global Association of Applied Behavioural Scientists Overall Award winner, and lectures Behavioural Economics at Henley Business School.
