Here we find Brad Watridge in his natural habitat — somewhere between a whiteboard, a cup of coffee and a business owner with a problem. A strategist by trade and professional question-asker by nature, Brad has spent years helping SMMEs navigate marketing, sales and growth. Rarely impressed by jargon and naturally suspicious of unnecessary complexity, his approach is simple: listen, challenge the obvious, find the real problem and help business owners get out of their own way.
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