Elmarie Goosen is the founder of Small Business Helpdesk, a South African organisation dedicated to helping small businesses grow through practical support, trusted partnerships, and digital innovation. Passionate about making business support accessible, she connects entrepreneurs with experts, technology, training, and opportunities that help them overcome operational challenges and build sustainable businesses.
With a strong focus on collaboration and community, Elmarie believes that small businesses thrive when they have a place where they feel supported, connected, and empowered to learn from one another. Her mission is to create ecosystems where entrepreneurs don’t have to navigate business alone.
When she’s not championing small businesses, Elmarie shares her home with four giant dogs who generously allow her full control of the TV remote and approximately 20% of the couch. She wouldn’t have it any other way.
